Classic Advertising Books

The Wall Street Journal today posted a list of 5 classic advertising books that may interest you. The list was created by famous advertising entrepreneur Jerry Della Famina. The books are:

The 100 Greatest Advertistements 1852-1958 by Julius Lewis Watkins, 1959

Confessions of an Advertising Man by David Ogilvy, 1963

Bill Bernbach’s Book By Bob Levenson, 1987

A Technique for Producing Ideas, by James Webb Young, 1940

Reality in Advertising, Rosser Reeves (inventor of the USP), 1961

These are timeless classics and should be part of any marketing/web designer/copy writer’s library.


Category: marketing Time: 2006-03-18 Views: 0

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