Pop Quiz: What are the sources of this year's revenue?

Take a moment to list all of your projects from this year. Then list the source of each of the projects. What does that tell you about:

– Marketing that is working for you?

– Marketing that isn’t working for you?

– Business development activities you should expand?

– Business development activities you should de-emphasize?

– Business development activities you should continue, but in a more effective way?

I did this exercise while walking the dogs today and realized the following:

1/3 of my business this year has come from one excellent referral source. I need to cultivate more relationships like this one.

1/3 of my business has come from my web site — pure passive income based on an automated marketing system. I should expand my investment in this type of marketing.

1/3 of my business has come from former clients who have called me for more work — including many from a consulting practice I no longer market. Good for me! Perhaps I need to re-open that practice.

What do you learn when you do the same exercise?


Category: marketing Time: 2004-08-26 Views: 1

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