Store email styles in a data extension

I have HTML emails where a ton of the styles repeat within and across emails.

I was thinking to store these in a data extension with "name" and "style" columns.

name: "paragraph", style: "font:18px Arial;" 

Beyond incorporating an entire lookup for each instance of the style:

%%=Lookup("DefaultStyles","Style","Name","paragraph")=%% 

Or assigning each new style to a variable individually before use, is there a "typical" method for accomplishing this?

Is there a better method for reusable CSS?

I'm also perfectly willing to use the server-side JS.

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Category: marketing cloud Time: 2016-08-01 Views: 101

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