I have HTML emails where a ton of the styles repeat within and across emails.
I was thinking to store these in a data extension with "name" and "style" columns.
name: "paragraph", style: "font:18px Arial;"
Beyond incorporating an entire lookup for each instance of the style:
Or assigning each new style to a variable individually before use, is there a "typical" method for accomplishing this?
Is there a better method for reusable CSS?
I'm also perfectly willing to use the server-side JS.