Yahoo! Buzz Probably Won't Send You Loads of Traffic

Yahoo! Buzz Probably Won't Send You Loads of Traffic
There’s very little doubt in my mind that opening Yahoo! Buzz to all comers won’t cause the site’s popularity among users to drop. Very probably, a proliferation of “Buzz It” button across the web will actually increase the site’s traffic. However, opening the social news site to any submission, as Yahoo! did yesterday, may decrease Buzz’s ability to filter out the signal from the noise and could turn the site into Yet Another Digg Clone.

When Yahoo! Buzz opened in February, it was limited to submissions from just a handful of publishers (about 100). Only invited/approved sites that were part of the Yahoo! Publisher Network (Yahoo!’s contextual text ad network) were able to join. The number grew to 400 sites, says Yahoo!, and reports of the Digg-killing traffic that Buzz was able to send started rolling in. Yahoo! released the following early stats to prove Buzz’s effectiveness at sending traffic back out to publishers.

Early Publisher Results – Yahoo! Buzz Beta (Feb 27, 2008 – Mar 10, 2008):

  • Salon.com reached over 1 million uniques in one day for the first time in the company’s 12-year history, after Yahoo.com linked to one of their highly “buzzed” stories (they issued this press release)
  • US Magazine: In part due to a Yahoo.com link, February 27th was the second highest day in overall Usmagazine.com traffic since its launch in June 2006. Referral visits from the Yahoo! homepage accounted for 32% of total visits that day.
  • When Yahoo.com linked to one of their stories, The Smoking Gun received approximately 1 million additional page views over their average traffic, with over 275,000 visitors coming from the Yahoo! homepage.
  • Portfolio.com (part of Conde Net) received over half a million referral visits from a Yahoo.com “Buzzing Now” link.
  • HuffingtonPost received over 800,000 unique visitors from Yahoo.com in one day.
  • Dallas Morning News’ traffic spiked as a result of their Yahoo.com “Buzzing Now” link, making the featured story their most viewed single story on dallasnews.com that day.
  • Imaginova: Space.com and LiveScience.com articles were featured and linked to directly from Yahoo!’s homepage and both sites saw significant increases in daily visitors and traffic after being featured for just 2 hours.

TechCrunch bragged that a Yahoo! link caused their highest traffic day ever, and comScore reported in May that Yahoo! Buzz overtook Digg in terms of unique visitors and was pulling in more mainstream traffic.

But opening up to so many sites may rob Buzz of some of what made it so special. One of the great things about Buzz was that it was somewhat curated. Yeah, it was perhaps not as democratic as Digg — you can’t submit a link unless the site is a member of Buzz, and until now not all sites could be members — but it meant that theoretically there was more quality stuff hitting the front page of the site. More signal and less noise.

Buzz will still be curated — at least in terms of which sites are promoted to the Yahoo! front page — but the site’s upcoming section will be as littered as Digg’s with silly submissions. It will also now be more open to attempts by less scrupulous publishers to game the system. The point is that Yahoo! Buzz is now no different than Digg, except for the prospect of major traffic if an editor picks your link out of the bunch to be featured. And competition for those feature spots just got a lot tighter.

Andy Beal says that in the three weeks he was part of the Buzz beta before it opened up yesterday he saw no significant increase in traffic as a result. At ReadWriteWeb, while I was there, we only ever had one post get major Buzz traffic, to my knowledge. (Sarah Perez’s post about Wikipedia did get a good deal of traffic from Buzz and over 160 comments.) With more people competing for those few front page promotions, it will be less likely that your site will get major traffic from Buzz (of course, if you weren’t accepted into Buzz previously, then your chances certainly have increased!).

So, Buzz is really just a Digg clone now.

All that said, there’s no reason why any publisher shouldn’t add Buzz button to their posts. Buzz may now be a Digg doppelganger, but in social news as a publisher you shouldn’t put all your eggs in one basket. Get your content onto as many sites as possible and reap the benefits.

Replay

Category: news Time: 2008-08-20 Views: 1
Tags:

Related post

  • Exchange Connector Won't Send to External Domains 2013-02-08

    I'm a developer trying to get my .Net application to send emails out through our Exchange server. I'm not an Exchange expert so I'll qualify that up front!! We've set up a receive Connector in Exchange that has the following properties: Network: allo

  • Windows 8.1 apps won't open or load 2014-05-02

    First off, I'm aware of several existing posts that probably deal with same issue, but I think I'm having a unique problem and have tried a lot of things, but to no avail. (1) Here is my system information OS: Windows 8.1 Enterprise X86 CPU: Corel i3

  • How do you reduce the number of emails users send you? 2014-10-21

    We have a website for an amateur sports club www.cugc.org.uk with a lot of content, we have put a lot of effort into providing all the relevant information to new members or those interested in finding out more about the club. Despite this we still g

  • Twitter Archive Email Confirmation won't send 2014-11-24

    I want to download my Twitter archive, but the email with the link isn't arriving in my inbox. I'm sure it's not a problem with my email because I still receive Twitter notification emails. --------------Solutions------------- For whatever reason, I

  • What security does windows update use to prevent tampering with the software they send you? 2010-07-10

    Windows update sends software that gets installed on your system. Amongst other things, they might send you root certificates. It is clear in any way that if anyone could tamper with the stuff microsoft sends you, we would be in big trouble. Obviousl

  • iMessage won't send? 2013-01-05

    My messages on iMessage won't send. It allows me to type the message and hit the send button but it won't deliver. iMessage is on in settings and I've tried reseting network settings on my recently purchased iPad mini. And I have setup my email on it

  • Wordpress Won't Send Email When a User Register 2013-01-29

    When a user registers on my wordpress site, it does not send them an email containing the password. I do notice that an email was sent when a users email is @mydomain.com, but for others let say gmail.com or yahoo.com, it does not send an email. How

  • how do you load the US Department of Defense Certificate into an iPhone? 2013-07-24

    How do you load the US Department of Defense SSL certificate (or any SSL certificate) into iOS? --------------Solutions------------- Firstly you'll need to obtain the SSL certificate, sending it to you via email or grabbing it from a web. Once opened

  • Mac OSX iMessage Won't Send to numbers 2015-03-15

    On my mac I used to be able to send to other mobile devices from my iMessage but now it won't send to phone numbers. It sends to iMessages and emails but not non-iOS phone numbers. I've tried to delete the iCloud account from my Mac and re-enable it.

  • Connected to wi-fi but Whatsapp messages won't send 2015-06-26

    My phone is connected to the wi-fi but my Whatsapp messages won't send. They have a clock icon next to them. --------------Solutions------------- Have you tried using another wi-fi connection? If the one you're on now is routing whatsapp traffic badl

  • Mail won't send - specified string is not in the form required for an e-mail address - SSRS Subscriptions 2015-12-09

    I am running SharePoint 2013. We use Exchange Online for e-mail. Because we have this set to require SSL, and SharePoint won't send mail with SSL, I have a local SMTP relay set up on the SharePoint server. This simply grabs mails from the "Pickup&quo

  • How can you load multiple JQuery plugins? 2016-01-29

    How can you load multiple JQuery plugins that use the $ to access methods? My configuration file (config.js) is as follows: var require = { paths: { "jquery": "lib/jquery", "jqueryui": "lib/jquery-ui", "semanti

  • JS is included, but won't fire on load? 2016-02-17

    I have a js script that is supposed to fix my side menu on scroll. It shows it being included in the view source and if I copy/paste my code into console to auto-fire it, it works perfectly. How can I figure out why it won't fire on load? No errors a

  • How to prevent certain Facebook friends from sending you Inbox messages 2010-11-19

    Is there a way to prevent a Facebook friend from sending you Inbox messages? I want to have a group called "Public Contact Only" that basically cannot have side-bar conversations with me. The idea is that if they want to communicate with me, I'l

  • What are some good arguments for having your work send you to e.g. DEFCON or Black Hat 2012-07-12

    What are some good arguments for getting your work to send you to the popular con's? Some of them can involve quite a bit of travel cost thus increasing the need for good arguments for going. I'd love going to some of the conventions however I am uns

  • ISPConfig3 Fedora 10 Perfect Server won't send emails locally 2012-07-19

    Hello everyone! Like my title says, my fedora 10 install of the perfect server with ispconfig3 won't send emails locally. the only parts i did not follow in the howto is installing PureFTPd and MyDNS because i don't need them... I can login to ispcon

  • iMessage won't send on iOS 7 2013-10-01

    With my iPhone 5 with iOS 7.0.2 on Wifi or on 3G my iMessages won't send (Progress bar stuck in the middle of the screen). Rebooting or Airplane mode won't change anything. --------------Solutions------------- There seems to be a bug with iOS7 : To m

  • Gmail won't send to a specific address 2014-01-05

    This question already has an answer here: Unidentified address in Gmail 1 answer Gmail won't send to a real address; what can I do about it? I get the error below (numbers are changed to #, letters changed to X): The address "######@xxxx.xxxxxxx.lg.j

  • My iPhone 4 won't send text messages! 2014-12-22

    My iPhone is not sending text messages through. It will take a long time to send (progressing the little bar at top very slowly), then it says "Message not Delivered". Why and how can I resolve this? --------------Solutions------------- I had th

iOS development

Android development

Python development

JAVA development

Development language

PHP development

Ruby development

search

Front-end development

Database

development tools

Open Platform

Javascript development

.NET development

cloud computing

server

Copyright (C) avrocks.com, All Rights Reserved.

processed in 1.629 (s). 13 q(s)